The energy transition is not only about cables, transformers and strengthening the grid. It is about people. About neighbourhoods, communities and the places where our energy supply becomes a visible part of daily life. And that requires clear communication, not only when works begin but much earlier in the process.

Three Civil Engineering Master's students at the University of Twente demonstrated what this can look like. They examined how Publiq can support residents by genuinely involving them in the placement of new electricity substations. Not as a tick-box exercise, but as an opportunity to build trust and understanding.

As part of their research, they developed a sample project within Publiq (in Dutch) that shows how to work with residents to shape solutions that fit their surroundings.

From informing to truly involving

The students showed that the difference lies in three simple yet powerful principles:

1. Explaining why it is necessary. Not just what is happening, but why it is needed and what it will bring to the neighbourhood. 
2. Creating space for involvement. For example, sharing designs, gathering preferences or feedback, and clearly showing how residents' ideas are being considered.
3. Showing what you do with the input. Transparency and feedback turn "we have informed you" into "we are working on this together".

In their example project, they translated these principles into a step-by-step communication approach, from the first announcement through to evaluation after completion.

Why this is inspiring

The success of the energy transition depends on public support. And support grows when people:

• Feel seen
• Understand why changes are necessary
• notice that their views genuinely matter

This research shows that digital communication and participation do not have to be complicated, as long as we keep them clear, open and human. It gives professionals in stakeholder engagement, energy and infrastructure a practical example to build on.