Did you know that people spend an average of 115 minutes per day on social media? No wonder organisations use these platforms to connect with their communities. However, social media brings not only opportunities but also challenges. Below, we explore their main pitfalls and show you that Publiq is different.

1. Privacy and security

Using social media comes with risks regarding data protection. Organisations have a legal responsibility to handle personal data with care and comply with strict GDPR requirements. This necessitates a critical evaluation of the platforms and methods you use.

2. Dependence on algorithms

Having a large number of followers doesn’t guarantee that all your posts will be seen. Algorithms on platforms like Facebook and Instagram determine what content appears in someone’s feed, making it difficult to effectively distribute important information.

3. Reaching everyone is difficult

Not everyone is active on social media, and different groups use different platforms. For example, younger audiences may be on Snapchat, while older ones are more active on Facebook. This requires a strategic approach that must be constantly adapted to shifting trends.

4. Unpredictable interactions

Social media offers little control over user responses. Negative comments or discussions can damage an organisation’s reputation and lead to a snowball effect. Anonymous trolls and disruptive users also demand intensive moderation, often outside regular working hours.

5. Expectations of instant responses

People often expect near-instant replies to their questions on social media. This puts high pressure on communication teams and increases the likelihood of missed messages, which can frustrate the community.

Publiq as an alternative to social media

Want to communicate digitally without the drawbacks of social media? Consider Publiq. This platform combines effective communication with ease of use and control:

• Full control over reach: no inscrutable algorithms—your messages reach the intended audience.
• Privacy ensured: no commercial data collection or advertisements.
• Control over interactions: responses are one-on-one, allowing you to manage sentiment and limit negative reactions.
• Effective communication: reach specific groups without distractions.
  
  Many organisations, including VolkerStevin, Laing O’Rourke and JTRE, already use Publiq. Discover how this platform makes communication more efficient, reliable, and straightforward.

Want to learn more?

Curious about what Publiq can do for your organisation? It can be applied in a range of sectors and situations. Get in touch with us and elevate your communication to the next level.