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How to successfully implement Publiq in your organisation

13 January 2025 • Lucas Wijntjes

Practical tips for driving digital stakeholder engagement across your team

Introducing a new tool like Publiq into your organisation can be an exciting step forward. Enthusiasm is often the spark that gets the ball rolling, but how do you ensure that your colleagues share that enthusiasm? And more importantly, how do you ensure the app is effectively utilised across your organisation?

 

Here are five practical tips to help you implement Publiq successfully and maximise its potential.

 

1. Speak up and share your enthusiasm

The first step is to make sure everyone knows about Publiq and its benefits. Share your excitement through:

  • Internal communication channels
  • Team meetings
  • Informal conversations

Highlight how the app can improve communication with stakeholders and communities. The key here is not to impose, but to inspire. When others see your genuine enthusiasm, they’re more likely to get curious and engage with the tool themselves.

 

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2. Offer hands-on support

Understanding that your colleagues are already juggling a lot is crucial. Take the initiative to:

  • Help set up the first project in Publiq
  • Collaborate with a project manager to populate the app with accurate and relevant information

 

This hands-on approach not only demonstrates how the app works but also saves time for your colleagues, making it easier for them to embrace the change.

 

3. Make Publiq part of your workflow

Consistency is key to success. Dedicate a few minutes each week to:

  • Gathering updates and visuals from project teams
  • Sending a simple email on Monday mornings to request weekly updates and photos

 

Use this input to create and share updates via the app. This approach allows the project team to stay focused on their core tasks while ensuring the app remains a dynamic and up-to-date communication tool.

 

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4. Celebrate and share success stories

Regularly sharing the app’s impact can help maintain momentum. Highlight the positive results, such as:

  • Stakeholder feedback
  • Community engagement

 

Show everyone involved the value their contributions bring. This not only reinforces the importance of using Publiq, but also boosts morale by showcasing the positive outcomes of their efforts.

 

5. Build organisational buy-in

Creating a sense of ownership and support across all levels of the organisation is vital. To achieve this:

  • Use the app to spotlight team members and their contributions
  • Foster a culture of appreciation
  • Share findings and successes with leadership

 

Show how Publiq enhances communication and strengthens relationships with stakeholders. When buy-in comes from both the ground up and the top down, the implementation becomes much smoother and more impactful.

 

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A proven path to success

By following these tips, you can create a strong foundation for Publiq within your organisation. From initial curiosity to full-scale adoption, fostering engagement and demonstrating value will ensure long-term success.

 

Remember, effective implementation is not just about the tool, but about how it’s integrated into your team’s culture and processes.

 

download publiq brochure

 

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About Lucas Wijntjes

Digital nomad with a passion for Brand Management and Digital Stakeholder Engagement.

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